Tag Archives: blogging

See What’s Trending this Wednesday…

One of the most popular shoe brands among the young adult population is now suing 31 companies for making a knock-off version of the footwear. That’s right, converse (or Chuck Taylors) are suing companies like Wal-Mart, K-Mart, and Sketchers in a fight to get these brands off the shelves.

Getty Images A Converse ‘Chuck Taylor’ sneaker sits on a shelf in New York City. http://www.cnbc.com/id/102086797#.

Converse first started making the ever-popular shoe in 1917, being introduced to star basketball players (hence the ‘All-Star’). In 1920, the company joined with basketball player, and then spokesman for the shoe, Chuck Taylor.

The shoe became even more popular in the 1950’s and 1960’s, when people began wearing them as a fashion statement over an athletic shoe. You can even see the shoes being worn in popular movies by actors such as John Travolta  in Grease, and Sylvester Stallone in Rocky.

The New York Times reports:

“Now Converse, the century-old American footwear maker, says some of the core elements of its widely recognizable Chuck Taylor sneakers — black stripes and a rubber toe topper — are being co-opted by Walmart, Kmart, Skechers and others. And it is taking them to court, accusing 31 companies of trademark infringement in 22 separate lawsuits filed Tuesday in United States District Court in Brooklyn.

But while Converse, which has been owned by Nike since 2003, is suing for monetary damages, its main priority is getting impostors off the shelves. To that end, the company is pursuing a separate complaint with the International Trade Commission, which has the power to stop any shoes considered to be counterfeit from entering the country.

“The goal really is to stop this action,” said Jim Calhoun, the Converse chief executive. “I think we’re quite fortunate here to be in the possession of what we would consider to be an American icon.”

Converse then hit a low point in the 1990’s, almost filing for bankruptcy when the brand took a huge leap in the right direction by joining with Nike company. Nike was able to take converse to a whole new level after buying the company in 2003.

The New York Times reports that the Converse brand makes up about $1.7 billion of Nike’s $28 billion in sales on average per year. Not to bad!

It’s safe to say that almost everybody in this generation owns a pair of the all-American sneaker, even if they’re tucked away deep in your closet. The shoe has become an icon for the American teen, sporting a more rebellion and relaxed style.

Personally, I have two pairs of Converse that I absolutely could not live without. And yes, they are the real All-Star Converse brand.

So, it will be interesting to see how this case turns out, and if we will no longer be seeing the ‘knock-offs’ on the shelves at different retail stores.

Let me know what you think about this case or how the outcome should be!

Growing Up Online

We have entered the generation of technology and internet, but are there certain side effects that could greatly affect us in the future?

Sure having 24 hour internet service has it’s major perks, I mean we all love to check our Facebook every hour or post a new picture to Instagram with a trendy hashtag. But there is a dark side to being online that is outlined in this documentary, Growing Up Online.

Growing up online PBS.org

Online safety is something that is often being taught, or at least covered, in schools this generation. I know it’s something we all know and hear everyday, but it’s also extremely important information.

After watching this documentary in class, I felt like it covered a lot of subjects people in our generation are already aware of. We know about cyber bullying and fake profiles and everything you post is ‘out-there’ for the world to see. It’s still really important information to know.

           

Everyday, the age of holding cell phones or having a Facebook profile gets younger and younger. Now, I see ten year olds on their phone updating their latest status or posting selfies to Instagram. It’s a little shocking to see.

We can’t exactly stop them from being online, but we can make sure they understand the dangers of it and how to help avoid online predators and cyber bullying.

This documentary is outdated for our generation, but still covers the basic facts and is relevant to our society today. The video covers many situations that many people, especially younger people, go through ever day online.

These dangers include holding fake online profiles, sharing bad/nude pictures that could possibly be hacked and exposed, sharing information to bad websites or online predators, cyber bullying your friends or peers, and the list goes on.

Being aware of the dangers and knowing what is out there is an important step in protecting yourself and your children.

I’m not saying that we should do away with Facebook or any other online social media site, because I myself love Facebook and Pinterest, etc. All I’m saying is, please keep yourself and your kids protected online. Know the dangers and know how to stay safe from them.

                               

Here are some videos they may help:

Becoming a Fashion Journalist

Fashion Journalism…..Sounds pretty glamorous right? Often people tend to think of traveling the world and writing about the latest fashion show or trends, talking high fashion with designers and photographers and blogging about Marc Jacobs new collection as an enchanting and prestigious way of life. And indeed, the life does have its alluring and stylish means of making a living, but there’s a lot that goes into being a successful fashion journalist.

Image from Tyronmedia.com

What is it that make’s someone stop and say, “I want to be fashion journalist”? So often your ideal career changes as you make the steps through high school, then college, and then next thing you know-you’re on your own and in need of a job.

I didn’t know right away what I wanted my career to be, but it came to me about half way through my sophomore year of college.  I was a staff writer for the college newspaper, though I had never written for a newspaper before. It was a different, but exhilarating experience.

Being thrown in to writing in this knew way had a huge impact on what I wanted, or what I thought I wanted. All the sudden, I was finding myself taking on a more journalistic approach to everyday life. I was becoming more and more curious about day to day events and actions, asking more questions, and wanting to find out what the whole story was. That was when I realized I had found the right major for me.

Michael Kors – Front Row – Fall 2012 Mercedes-Benz Fashion Week Katie Couric Pictures Zimbio.com

So, how does fashion come into play? I have always had a love for fashion. Whether it be personal style or watching the spring collection of Valentino in Milan Fashion week, fashion is a huge part of my life. Therefore, it just makes sense to combine the two for my idealistic career and future.

Although, the fashion industry is incredibly competitive and hard to break into, it’s really about making your start, building your portfolio, and getting those connections. It’s also important to have a wide range of education in various writing styles and being familiar with programs like Word and Excel.

There are more aspects to journalism including: knowing how to work a camera and take good photo’s, different wed designs and techniques, and becoming familiar with video and audio. Because journalism is increasingly becoming more popular online, it’s important to know how to work the web and certain programs like Photoshop or Premier.

Image from Digitalmediaacademy.org

There are many websites, videos, and blog sites that give helpful tips about getting started and becoming a successful journalist in fashion. Some sites include: careerbear.com, degreedirectory.org, and blog site, thechicdaily.com.

There are many paths you can take in this highly sought-after industry. Blogging, photographer, fashion marketing, design, working in publication, becoming an editor or writer for magazine, online coordinator for any fashion company/designer/ photographer or even being a freelance journalist.

There are many possibilities, but the first step is committing to the hard work it takes to become successful and being dedicated to your job and your goals as a journalist. Here are some helpful tips about getting started, what a fashion journalist does, and what the future may be for fashion journalist majors: